Business – Sports Business (BA)

Are you ready to turn your enthusiasm and passion for sports into a career? Arizona State University’s Bachelor of Arts in business with a concentration in sports business prepares you for an evolving career in the field of sports. You’ll take coursework with a focus on the business and management side of the sports industry to learn how to work with leagues, collegiate athletics, media, venues, retailers and more.

Quick facts
Next start date: 08/21/2025
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120

Sports business courses

You’ll take courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, sports marketing and media. You’ll explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans. Courses may include:

COM 100: Introduction to Human Communication (SOBE OR SB)

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COM 230: Small Group Communication (SOBE OR SB)

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COM 225: Public Speaking (CIVI OR L)

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MKT 311: Sports Business

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MKT 421: Fan Behavior and Sports Marketing

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MCO 465: Sports and Media

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ACC 231: Uses of Accounting Information I

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ACC 241: Uses of Accounting Information II

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CIS 105: Computer Applications and Information Technology (QTRS OR CS)

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ECN 212: Microeconomic Principles (SOBE OR SB)

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ECN 221: Business Statistics (QTRS OR CS)

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ECN 211: Macroeconomic Principles (SOBE OR SB)

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FIN 300: Fundamentals of Finance

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LES 305: Business Law and Ethics for Managers

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MGT 300: Principles of Management and Leadership

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MKT 300: Marketing and Business Performance

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SCM 300: Global Supply Operations (SUST)

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WPC 300: Problem Solving and Actionable Analytics (QTRS)

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The jobs in sports you can get with a business degree

Sports business is a constantly evolving career field. A business degree with a concentration in sports business prepares you for a wide range of jobs in the sports industry. Whether you’re interested in advertising and creative or outreach and youth sports, you’ll have the opportunity to turn your passion for sports into a suitable career path. Career examples include, but aren’t limited to:

Advertising Sales Agents

Growth: -7.2%
Salary: $58,450

Fitness and Wellness Coordinators

Growth: 4.3%
Salary: $56,090

General and Operations Managers

Growth: 4.2%
Salary: $98,100

Market Research Analysts and Marketing Specialists

Growth: 13.4%
Salary: $68,230

Advertising and Promotions Managers

Growth: 1.9%
Salary: $127,830

Marketing Managers

Growth: 6.6%
Salary: $140,040

Public Relations Managers

Growth: 5.9%
Salary: $129,430

Public Relations Specialists

Growth: 6.1%
Salary: $67,440

Sales Managers

Growth: 4.0%
Salary: $130,600

Agents and Business Managers of Artists, Performers, and Athletes

Growth: 8.2%
Salary: $82,530