
Business – Sports Business (BA)
Are you ready to turn your enthusiasm and passion for sports into a career? Arizona State University’s Bachelor of Arts in business with a concentration in sports business prepares you for an evolving career in the field of sports. You’ll take coursework with a focus on the business and management side of the sports industry to learn how to work with leagues, collegiate athletics, media, venues, retailers and more.
Sports business courses
You’ll take courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, sports marketing and media. You’ll explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans. Courses may include:
COM 100: Introduction to Human Communication (SOBE OR SB)
COM 230: Small Group Communication (SOBE OR SB)
COM 225: Public Speaking (CIVI OR L)
MKT 311: Sports Business
MKT 421: Fan Behavior and Sports Marketing
MCO 465: Sports and Media
ACC 231: Uses of Accounting Information I
ACC 241: Uses of Accounting Information II
CIS 105: Computer Applications and Information Technology (QTRS OR CS)
ECN 212: Microeconomic Principles (SOBE OR SB)
ECN 221: Business Statistics (QTRS OR CS)
ECN 211: Macroeconomic Principles (SOBE OR SB)
FIN 300: Fundamentals of Finance
LES 305: Business Law and Ethics for Managers
MGT 300: Principles of Management and Leadership
MKT 300: Marketing and Business Performance
SCM 300: Global Supply Operations (SUST)
WPC 300: Problem Solving and Actionable Analytics (QTRS)

The jobs in sports you can get with a business degree
Sports business is a constantly evolving career field. A business degree with a concentration in sports business prepares you for a wide range of jobs in the sports industry. Whether you’re interested in advertising and creative or outreach and youth sports, you’ll have the opportunity to turn your passion for sports into a suitable career path. Career examples include, but aren’t limited to:
Advertising Sales Agents
Growth: -7.2%
Salary: $58,450
Fitness and Wellness Coordinators
Growth: 4.3%
Salary: $56,090
General and Operations Managers
Growth: 4.2%
Salary: $98,100
Market Research Analysts and Marketing Specialists
Growth: 13.4%
Salary: $68,230
Advertising and Promotions Managers
Growth: 1.9%
Salary: $127,830
Marketing Managers
Growth: 6.6%
Salary: $140,040
Public Relations Managers
Growth: 5.9%
Salary: $129,430
Public Relations Specialists
Growth: 6.1%
Salary: $67,440
Sales Managers
Growth: 4.0%
Salary: $130,600
Agents and Business Managers of Artists, Performers, and Athletes
Growth: 8.2%
Salary: $82,530