Business – Tourism (BA)
Arizona State University’s Bachelor of Arts in business with a concentration in tourism combines foundational business abilities, such as management and marketing, with specific industry knowledge to support your growth in the field. In this program, you’ll gain an understanding of tourism marketing techniques and learn how to interact with many different types of businesses effectively. Upon graduation, you’ll have the skills and experience needed to pursue careers in travel, recreation and other related industries.
Quick facts
Business tourism courses
The curriculum in this program combines core business courses that focus on broadly applicable skills such as accounting, economics and statistics, alongside a specialized focus on tourism. In your concentration classes, you focus on areas such as hospitality, events and international tourism to support your specific career goals.
ECN 212: Microeconomic Principles (SOBE OR SB)
ECN 221: Business Statistics (QTRS OR CS)
ECN 211: Macroeconomic Principles (SOBE OR SB)
FIN 300: Fundamentals of Finance
LES 305: Business Law and Ethics for Managers
MGT 300: Principles of Management and Leadership
MKT 300: Marketing and Business Performance
SCM 300: Global Supply Operations (SUST)
WPC 300: Problem Solving and Actionable Analytics (QTRS)
TDM 205: Introduction to Travel and Tourism (GCSI OR G)
The jobs a business tourism degree prepares you for
This business tourism degree concentration can equip you for success in various roles within tourism ranging from management and administration to sales and marketing. You can also explore career paths within travel agencies, tour companies and other tourism organizations. Additional career examples include, but aren’t limited to: