Marketing – Digital (BS)
Enter the dynamic marketing field with Arizona State University’s online Bachelor of Science in marketing with a concentration in digital. The curriculum combines foundational marketing principles with digital marketing strategies, innovative technology and data-informed decision-making. Designed to prepare you for a fast-paced industry, this program emphasizes practical skills for a variety of marketing careers.
Digital marketing degree courses
In this program, you’ll apply a business framework to digital marketing efforts. Coursework covers topics ranging from developing marketing plans to leveraging online channels, including websites, social media, email and search engines. You’ll also explore target audiences and personas, as well as how brands align their messages with customer needs. The program culminates in a capstone course and project, where you’ll put your knowledge into practice.
The jobs digital marketing majors are prepared for
As a digital marketing graduate, you’ll have the skills to succeed in various careers. Opportunities include roles in marketing management, research and analytics, paid media, email marketing, social media marketing and customer experience. Your expertise in digital media trends and tools will also position you for future advancements in the industry. Potential positions include, but aren’t limited to:
Special Effects Artists and Animators
Growth: 8.2%
Salary: $98,950
Graphic Designers
Growth: 3.3%
Salary: $57,990
Market Research Analysts and Marketing Specialists
Growth: 13.4%
Salary: $68,230
Advertising and Promotions Managers
Growth: 1.9%
Salary: $127,830
Marketing Managers
Growth: 6.6%
Salary: $140,040
Wholesale and Retail Buyers, Except Farm Products
Growth: -7.7%
Salary: $67,620
Search Marketing Strategists
Growth: 13.4%
Salary: $68,230
Sales Managers
Growth: 4.0%
Salary: $130,600
Web Developers
Growth: 17.0%
Salary: $78,580