Marketing (BS)
Arizona State University’s online Bachelor of Science in marketing provides a wide range of skills in consumer behavior, analysis, advertising and market strategy. In this program, you’ll complete hands-on projects on building business and customer engagement. Upon graduation, you’ll be prepared for careers as a marketing manager, copywriter, public relations specialist, social media manager and more.
Online marketing degree courses
In this program you'll build a well-rounded foundation of key marketing concepts with a focus on areas such as consumer goods and global marketing trends. Coursework also includes opportunities to work with the program’s business partners, where you’ll contribute to their marketing efforts and apply your learning in practical settings.
MKT 302: Strategic Marketing Management (L)
MKT 352: Marketing Research (L)
MKT 402: Consumer Behavior
MKT 462: Competitive Marketing Strategy
MKT 442: Services Marketing Strategy
MKT 452: Business-to-Business Marketing Strategy
The variety of jobs a marketing degree readies you for
Marketing is essential to nearly every organization, driving high demand for skilled professionals in the field. Upon completing this program, you’ll be an ideal candidate for a variety of positions within the marketing industry and beyond. Commons careers include, but aren’t limited to:
Business Teachers, Postsecondary
Growth: 6.9%
Salary: $88,790
Survey Researchers
Growth: -3.8%
Salary: $60,410
Market Research Analysts and Marketing Specialists
Growth: 13.4%
Salary: $68,230
Advertising and Promotions Managers
Growth: 1.9%
Salary: $127,830
Marketing Managers
Growth: 6.6%
Salary: $140,040
Public Relations Managers
Growth: 5.9%
Salary: $129,430
Public Relations Specialists
Growth: 6.1%
Salary: $67,440
Sales and Related Workers, All Other
Growth: 4.5%
Salary: $44,120
Sales Managers
Growth: 4.0%
Salary: $130,600
First-Line Supervisors of Retail Sales Workers
Growth: -6.7%
Salary: $45,250