Marketing – Professional Sales (BS)

Market planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function.

Knowledge and skills to make intelligent decisions in the design, evaluation and application of marketing research and market data.

Investigate the vital role of sales, its relationship to other functions within the firm, and its impact on customers.

Applies behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation.

Constructive investigation of selling processes, their application in business and consumer contexts, and management of the sales function. Engages students with latest technology and AI-powered tools to advance the sales management function.

Concepts, skills, and strategies for performing competitively in the business market where organizations rather than households are the customers.

Theory and problems in financial management of business enterprises.

Legal theories, ethical issues, and regulatory climate affecting business policies and decisions.

Covers a broad range of concepts, theories and practices important for a basic understanding of the field of management with a special emphasis on leadership. Increases the students' understanding of and ability to apply contemporary management and leadership knowledge in both work and personal situations.

Explores modern global integrated supply chain management. Covers traditional supply chain topics such as procurement, inventory management, operations, quality management, customer service, performance management and analytics, logistics and transportation. Also discusses issues related to sustainability, humanitarian logistics, ethical business practices and supply chain analytics in the context of evolving supply chains around the world. Students discover how business processes, performance metrics and modern supply chain IT tools aid in the management and growth of effective and efficient supply chains.

Provides foundational skills for exploring unstructured business problems. Covers techniques to approach decision making in a systematic manner, enabling students to become more comfortable in handling tasks or projects that are not initially well defined. Methods include exercises in brainstorming and iterating as well as use of more traditional analytical tools (such as spreadsheets and visualization software).