Technological Entrepreneurship and Management (BS)

Comprehensive overview of leadership strategies and development as it applies to individuals, organizations and events. Applies leadership development to workplace dynamics such as technology management, entrepreneurship and globalization.

Introduces concepts, models and techniques of creativity and innovation. Exposes processes related to developing creative skills and habits with an emphasis on problem solving and design.

Outlines product design method and provides opportunity to apply it to a design project including identifying needs, setting target specifications, generating and selecting concepts, prototyping and testing.

Career-focused seminar in preparation for students' post-graduation plans, including venture startup, job search or graduate school acceptance. Focuses on career relationship-building techniques, job-readiness skills and the development of a professional portfolio.

Introduces essential functions required in technology-based and innovative enterprises and viewed in the context of their relationship to each other; examines the enterprise's role in society.

Whether they are entrepreneurial ventures or established companies, effectively promoting products is key to enterprise performance. Focuses on how to promote products from ideation to launch to growth. Covers understanding customers (values, behavioral economics); formulating strategies (landscape, segmentation, positioning); tactics (4P's); networks and data; digital promotion and growth. Also reviews quantitative techniques (conjoint, DOE, optimization). Applies concepts to market challenges and derives optimal solutions through analysis, strategy and tactics.

Enterprise strategic plan development and implementation, concepts of open innovation; vision, mission, steps of strategic plan development; strategic goals, objectives, tasks, schedule, resource considerations; organization's strengths and weaknesses; environmental opportunities and threats; strategy implementation, impact assessment and refinement, organizational- and management considerations, theory and practice of open innovation.

Emphasizes basic principles of enterprise operations management, including productivity, strategic management, global environment, forecasting, capacity planning, new technologies, location and layout strategies, supply-chain management, inventory control and scheduling. Uses common decision-making issues and related qualitative and quantitative techniques.

Investigates and tests tools and techniques for effective design and management of enterprise projects and programs using computer applications. Develops and demonstrates teambuilding and leadership skills in course projects.

Focuses on execution challenges that innovation initiatives face, including: (a) Resources: Where do the resources for innovation initiatives come from? (b) Organization: How should innovation initiatives be organized? (c) Planning: How should plans for innovation initiatives be written and through what kind of process should they be revised? Explores the processes of innovation management for various sizes of companies utilizing smaller scale, local processes to large scale, globally dispersed innovation processes and teams.

Increases awareness and understanding of the complex nature of global poverty. Students think comprehensively about sustainable ways to address by focusing on business ventures and product design, which take advantage of local resources, networks and institutions. Students design and refine technologies and services that address the needs of communities in the developing world. Examines piloted technological innovations by ASU students in the west African nation of Ghana, India, and Latin American countries such as Mexico and Peru. Analyzes technological initiatives that have been piloted in Ghana and Peru, and attempts to create sustainable business ventures for them.

Small-group study and research for advanced students within their majors.

Introduces the concept of entrepreneurship through venture practice and self-reflection to help students understand their potential roles in a technology-driven marketplace.

Explores the fundamentals and principles of entrepreneurship suitable for both undergraduate business and technology students. Instructs students on the strategic path through entrepreneurship: ideation, validation, market selection, intellectual property, fundraising, launch and profitability. Also explores the impact and implications of technology. Through this course, students have the knowledge and skills to cultivate their ideas into businesses.