Fashion – Merchandising (BA)
Turn creative vision into business results with an online Bachelor of Arts in fashion with a concentration in merchandising from ASU FIDM in the Herberger Institute for Design and the Arts at Arizona State University. You’ll gain expertise in strategic product planning, buying and fashion product sales. After graduation, you can pursue careers in fashion entrepreneurship, visual merchandising or licensing management, among other roles in the industry.
Quick facts
Fashion merchandising degree courses
Coursework blends the creative and business sides of the fashion industry. An internship during the program helps you build your resume and gain industry insight. The program concludes with a capstone project where you’ll create a business pitch and merchandising proposal for an existing fashion brand. You’ll also design a visual component that brings your pitch to life, which can serve as a portfolio piece for future employers.
The fashion merchandising jobs you’ll be ready for
Merchandising experience prepares you for roles in brand headquarters, corporate retail, entrepreneurship and high-volume retail stores. You may start as an assistant or associate merchandiser, then grow into senior positions focused on getting the right products to the right place, time and price to meet demand and maximize sales. This career offers diverse paths in areas including account management, buying, data, fashion marketing, planning, private label, production and visual merchandising.
Roles in the field include: