Technical Communication – Social Media Management (BS)

Introduces students to the foundations of digital strategy, including audience research, social media campaigns, SEO, analytics, audience targeting, goal setting and more. Through hands-on exercises with real brands, students learn how audiences differ across industries and platforms, approaches for engaging users, and how organizations use audience data to create growth strategies.

Analyzes different social media platforms and develops strategies and techniques for effective and appropriate use of social media in the workplace.

Explores issues related to copyright and intellectual property laws, with emphasis on electronic environment.

Foundational concepts and technologies of writing for a variety of digital media.

Builds on a foundation of communicating data and information in digital environments by focusing on the intersection of technical communication and artificial intelligence. Focuses on crafting clear, effective documentation and user interfaces using industry-relevant methods and software. Students learn to manage and present complex technical information, create engaging content and address the ethical considerations of documentation tools through practices such as prompt engineering. Offers hands-on experience with tools and techniques to enhance communication skills; teaches how to merge expertise with emerging technologies to shape the evolving technological landscape.

Principles and tools of visual communication in print and electronic media, with an emphasis on document design, including typography and color.

Principles of writing for the Web, including information architecture, accessibility, usability and responsive design. Explores basics of markup language and content management.

Principles and techniques of technical editing for print and electronic media, including standards, styles, copyediting, comprehensive editing and project management.

Development of a professional portfolio, creation of a culminating document and synthesis of undergraduate experience.

Major areas of theory and research in psychology. Requires participation in department-sponsored research or an educationally equivalent alternative activity.

Introduces basic principles, methods and theories of psychology and applications to engineering problems relevant to human systems. Gives particular attention to the intersection of psychology and engineering. Students learn brain anatomy and physiology, sensation and perception, cognition, social systems and research methods so that they are able to design systems consistent with human capabilities and limitations.

Structured practical experience following a contract or plan, supervised by faculty and practitioners.