Technical Communication – Social Media Management (BS)
Are you the first to learn about new social media platforms? Do you wonder what goes into the social media strategy for your favorite companies? If so, Arizona State University’s Bachelor of Science in technical communication with a concentration in social media management may be an ideal fit. Upon graduation, you’ll have the skills to manage social media strategy and implementation in organizations across industries.
Featured social media management courses
Courses in this program provide you with practical experiences that involve completing community-engaged projects, using social media management tools and communicating through various mediums. Topics range from understanding digital ethics in internet governance and policy to using programs, such as Hootsuite, Buffer and Adobe Creative Cloud. Courses may include:
MCO 307: The Digital Audience
TWC 422: Social Media in the Workplace
TWC 451: Copyright and Intellectual Property in the Electronic Age
TWC 301: Fundamentals of Writing for Digital Media (L)
TWC 401: Fundamentals of Technical Communication (L)
TWC 411: Principles of Visual Communication (L)
TWC 421: Principles of Web Authoring (L)
TWC 431: Principles of Technical Editing
TWC 490: Capstone
PSY 101: Introduction to Psychology (SOBE OR SB)
HSE 101: Introduction to Human Systems Engineering (SOBE OR SB)
TWC 484: Internship
The social media management jobs you’ll be prepared for
As a graduate with a social media management degree concentration, you’ll stand out from others competing for roles in the field. Your ability to deliver complex technical information through online platforms allows you to serve employers and the public. You can pursue a variety of career paths, including social media specialist or manager, user experience designer, communication specialist and more. Additional career opportunities include, but aren’t limited to:
Writers and Authors
Growth: 3.7%
Salary: $73,150
Document Management Specialists
Growth: 9.7%
Salary: $98,740
Information Technology Project Managers
Growth: 9.7%
Salary: $98,740
Instructional Coordinators
Growth: 2.5%
Salary: $66,490
Market Research Analysts and Marketing Specialists
Growth: 13.4%
Salary: $68,230
Public Relations Specialists
Growth: 6.1%
Salary: $67,440
Search Marketing Strategists
Growth: 13.4%
Salary: $68,230
Technical Writers
Growth: 6.9%
Salary: $79,960
Web and Digital Interface Designers
Growth: 15.2%
Salary: $83,240