Introduces students to the foundations of digital strategy, including audience research, social media campaigns, SEO, analytics, audience targeting, goal setting and more. Through hands-on exercises with real brands, students learn how audiences differ across industries and platforms, approaches for engaging users, and how organizations use audience data to create growth strategies.

Analyzes different social media platforms and develops strategies and techniques for effective and appropriate use of social media in the workplace.

Explores issues related to copyright and intellectual property laws, with emphasis on electronic environment.

Foundational concepts and technologies of writing for a variety of digital media.

Basic information design principles for producing effective technical communication, including rhetorical and audience analysis, as well as common workplace genres and technical communication tools.

Principles and tools of visual communication in print and electronic media, with an emphasis on document design, including typography and color.

Principles of writing for the Web, including information architecture, accessibility, usability and responsive design. Explores basics of markup language and content management.

Principles and techniques of technical editing for print and electronic media, including standards, styles, copyediting, comprehensive editing and project management.

Development of a professional portfolio, creation of a culminating document, and synthesis of undergraduate experience.

Major areas of theory and research in psychology. Requires participation in department-sponsored research or an educationally equivalent alternative activity.

Introduces basic principles, methods and theories of psychology and applications to engineering problems relevant to human systems. Gives particular attention to the intersection of psychology and engineering. Students learn brain anatomy and physiology, sensation and perception, cognition, social systems and research methods so that they are able to design systems consistent with human capabilities and limitations.

Structured practical experience following a contract or plan, supervised by faculty and practitioners.