Technical Communication – Social Media Management (BS)
Social media managers do more than post content. They lead content strategy, manage brand voice and translate organizational goals into social media management campaigns that reach specific audiences. Arizona State University's online Bachelor of Science in technical communication with a concentration in social media management prepares you to lead that work professionally across industries, with career paths in brand management, agency content and corporate social media strategy.
Quick facts
Social media management courses and capstone
Key courses such as Social Media in the Workplace give you the opportunity to work directly with organizations developing social media plans that cover strategy, content creation and delivery from start to finish. You’ll also learn about emerging topics in the field, including AI, augmented and virtual reality, cryptocurrency and cyberwarfare, to understand how these technologies and challenges impact social media management. The program culminates in a capstone where you'll build a professional portfolio of your social media strategy and content work, the kind of hands-on body of work employers ask to see.
MCO 307: The Digital Audience
TWC 422: Social Media in the Workplace
TWC 451: Copyright and Intellectual Property in the Electronic Age
TWC 301: Fundamentals of Writing for Digital Media (L)
TWC 401: Fundamentals of Technical Communication (L)
TWC 411: Principles of Visual Communication (L)
TWC 421: Principles of Web Authoring (L)
TWC 431: Principles of Technical Editing
TWC 490: Capstone
PSY 101: Introduction to Psychology (SOBE OR SB)
HSE 101: Introduction to Human Systems Engineering (SOBE OR SB)
TWC 484: Internship
Careers in social media management and content strategy
Graduates work in brand management, agency content, nonprofit communications, corporate social media and public affairs. In this program, you’ll gain the skills and knowledge to build a career in social media as a coordinator, specialist, content developer, manager or director. In your day-to-day workflow you will lead social media strategy that drives measurable business outcomes: analyzing data, creating content, applying visual design principles and managing brand reputation across platforms.
Entry-level roles such as social media specialist and communication specialist typically align with the public relations specialist category tracked by the U.S. Bureau of Labor Statistics, which reports a median salary of $69,780 a year and 5% projected job growth from 2024 to 2034. Social media directors and other management-level roles also align with advertising and promotions managers which earn a median of $126,960 a year, with 6% projected growth over the same period.