Digital Audiences (BS)

Online interactions, digital connections and social media are among the leading forces that drive an organization's messaging to engage their audience and inspire targeted groups to take action. Arizona State University’s Bachelor of Science in digital audiences prepares you to create data-driven strategies that measure, analyze and grow audiences through search, social and content creation. If you’re interested in working in audience engagement, community management, sales, event planning or hospitality, you can launch your career in this program.

Quick facts

Next start date: 01/12/2026

Total classes: 41

Weeks per class: 7.5

Total credit hours: 120

Digital audiences and marketing courses

Throughout this program, you’ll explore ways to measure and analyze the ways in which people interact with digital content and use marketing tools to apply these concepts. This program culminates in a capstone course where you’ll benefit from hands-on experience in developing, testing and executing audience growth strategies for real clients.

The jobs you could get with a digital audiences degree

As a digital audiences major, you may work in a wide variety of industries ranging from hospitality and sales to social media management, marketing and public relations. Upon graduation, you’ll be equipped with the knowledge and experience needed to apply for positions at community groups, political campaigns, news organizations and more. Potential career paths include, but aren’t limited to:

Fundraisers

Growth: 4.3%
Salary: $66,490

Market Research Analysts and Marketing Specialists

Growth: 6.7%
Salary: $76,950

Advertising and Promotions Managers

Growth: -2.2%
Salary: $126,960

Marketing Managers

Growth: 6.6%
Salary: $161,030

Media and Communication Workers, All Other

Growth: 2.7%
Salary: $71,770

Public Relations Managers

Growth: 5.0%
Salary: $138,520

Public Relations Specialists

Growth: 4.8%
Salary: $69,780

Search Marketing Strategists